On April 21, 2015, Google search changed the rules with “Mobilegeddon”.

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What is Mobilegeddon'?

On April 21, Google made a major update to its mobile search algorithm, increasing the search ranking of sites that are mobile-friendly. 

Official Update from Google : 

 “ We’re boosting the ranking of mobile-friendly pages on mobile search results...… The change will have a ‘significant impact’ on all mobile searches in all languages worldwide. ”

Mobile-friendly means:

  • Text is easily readable, without zooming or horizontally scrolling.
  • Links and tap targets are spaced appropriately.
  • No unplayable content, or software that slows page speed (e.g. Flash).

Why does “Mobilegeddon” matter for my website / business?

60%

of online traffic comes
from mobile, beating out
PC. (Business Insider)

48%

of mobile research starts with search, over branded apps and websites. (Google Report)

67%

of the US search engine market share belongs to Google. (Comscore)

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